Hello from rainy New York,
It’s Friday and time for the Weekend Outlook where ESLS brings you the weekend plans of sports and entertainment industry executives included with some plans from students aspiring to work in those industries. Each Friday, we ask our friends on Twitter what they’re following in sports and entertainment this weekend. Here are the responses for today:
Jim Delaney: “in Boston, all focus on one thing this weekend: Bruins vs. Lightning. Game 3. Saturday. 1:30p.”
David Schwab: “Big movie openings, Celebrity Apprentice finale, hoops ratings & Preakness marketing”
Lou Imbriano: “~> Bruins & Preakness”
Mike Hopper: “Subway Series!”
Lee Lloyd: “League tourney for youth baseball (11-12) starts this weekend. Bring your shades and sunscreen! …Oh, and the NBA playoffs.”
Matt Buser: “French Open – pullin for my bud and fellow dawg, Isner. And of course, Braves baseball!”… “Ooh! Forgot about the awards. Add that to my list!”
Nancy Atufunwa: “Celebrating birthdays and raising money for the kids :)”
Jason Manola: “Cubs v. Red Sox, Preakness & hopefully some nice Chicago weather. RIP to a great entertainer & child hero Macho Man Randy Savage.”
Jonathan Norman: “Looking forward to the @NASCAR All-Star Race. Check out the @SPEEDTV Social Tracker! #sprintallstar Text ALLSTAR to 76060″… “@NASCAR at @CLTMotorSpdwy. @DePaulAthleticssoftball team (& my brother-in-law, head coach) in @NCAARegionals. #weekendoutlook“
Jay Acunzo: “People are buzzing about Cubs/Sox in Boston (1st matchup since 1918). Bulls-Heat is also super compelling!”
Here’s what ESLS students are following:
I’m following Braves on the West Coast to open interleague play and also the Preakness. Lots of anticipation for the French Open too!
Hope that everyone has a great weekend. Thank you to all who contributed and to all who used the tag!
Last night, the Cleveland Cavaliers won the Number 1 pick in the upcoming NBA Draft. Conspiracy theorists are already claiming that the lottery selection was rigged. One of them is David Kahn, the President of Basketball Operations for the Minnesota Timberwolves. Here’s his quote about last night courtesy of Brian Mahoney of the Associated Press:
“This league has a habit, and I am just going to say habit, of producing some pretty incredible story lines,” Kahn said. “Last year it was Abe Pollin’s widow and this year it was a 14-year-old boy and the only thing we have in common is we have both been bar mitzvahed. We were done. I told Kevin: ‘We’re toast.’ This is not happening for us and I was right.”
Regardless of how the Cavaliers got the Number 1 pick, it is a fact that in recent history the pick has allowed a team to recreate its image more so than the Number 1 pick in any other sport. Just look at the last three top picks in the NBA and the NFL, the leagues in which players earn the most marketing dollars and enjoy the biggest personal brands.
2008 Draft – Derrick Rose was picked by the Chicago Bulls
2009 Draft – Blake Griffin was picked by the Los Angeles Clippers
2010 Draft – John Wall was picked by the Washington Wizards
2008 Draft – Jake Long was picked by the Miami Dolphins
2009 Draft – Matthew Stafford was picked by the Detroit Lions
2010 Draft – Sam Bradford was picked by the St. Louis Rams
Rose, Griffin, and Wall have already proven to be marketing stars and thus image changers for their respective franchises. Each has a major shoe deal in which they are an important part of the company’s marketing plan – Rose with adidas, Griffin with Nike, and Wall with Reebok. The three are also big stars on social media. Griffin and Wall use Twitter and have many followers as Griffin has a bit under 350,000 followers and Wall has more than 240,000 followers (Rose does not use Twitter). On Facebook, Rose’s page has over 2,500,000 “likes,” Griffin’s has over 830,000 “likes,” and Wall’s has over 630,000 “likes.” These three are young, exciting, and talented players who have grown their personal brand to the benefit of their teams. The Bulls with Rose, Clippers with Griffin, and Wizards with Wall used them as the new, fresh faces of struggling franchises when they came to the teams. It is a mutually beneficial marketing relationship. The player builds his personal brand as the talented Number 1 pick, the team makes the player the face of the franchise, and the player enjoys even more personal brand growth. The use of the Number 1 pick as the franchise’s face can be evidenced by this month’s launch of new jerseys for the Washington Wizards where John Wall was one of the models.
So how about Long, Stafford, and Bradford? All have had less success in their early careers with regards to marketing and personal brand growth. Long is an offensive lineman, so obviously his opportunities are limited, but Stafford and Bradford are quarterbacks and the faces of their respective franchises. Bradford just recently signed his first national sponsorship deal with Axe. None of the other two have anything similar from my personal research (please update in comments if you know of something). None of the three have major deals with apparel companies either. Finally, their social media presence is not strong. On Twitter, Stafford has over 15,000 followers, Bradford has over 4,000 followers on a very inactive page, and Long doesn’t have an account. On Facebook, Stafford has over 11,000 “likes,” Bradford has over 123,000 “likes,” and Long has almost 5,000 likes on their pages.
The sports are obviously different. The NBA has fewer players, and basketball players are more recognizable because they don’t wear helmets. The last three drafts in the NBA and NFL show the power of having the Number 1 pick in the NBA. As long as Kyrie Irving or any of the other options can have an impact on the court, always important, the Cavaliers will be able to usher in a new post-LeBron age in which there is a new, fresh face for the franchise.
Happy Friday Everyone!
Thanks for checking in for another Weekend Outlook. Each week, we ask our friends on Twitter what they’re following this weekend in sports & entertainment. As usual, the responses are many and cover a wide array of plans. Enjoy!
David Canter: “nothing related to sports. May watch a little hockey”
Steve Seiferheld: “Well, I am eager to see if Tiger can rebound at the Players. Oh, wait….”
David Schwab: “Golf ratings w/out Tiger. TV shows being picked up re: upfronts. Friday the 13th mkting. Cannes Film Festival.”
Rob Katz: “catch some MLB, Heat/Bulls on Sun, son’s 8U AAU hoops & work on client fdn events”
Edwin Mejia: “Boston Bruins v. Tampa. NBA playoffs”
Jason Manola: “Workin on biz plan for future sports/entertainment agency, Cubbies & Bulls/Heat on Sun. Watch out NBA Bulls gonna shock the world!”
Ralph Cindrich: “Lady GaGa”
Todd Rosenbaum: “players championship and yankees/red sox.”
Dwayne Watts: “Family time, golf and good weather!”
Jay Acunzo: “Cant wait to see LeBron vs his greatest competition for years to come, DRose!”
Lee Lloyd: “I’ll be watching the NBA playoffs and the island green of the 17th hole at The Players.”
Joshua Boren: “Grieving the Red Wings loss, EPL & MLS matchups.”
Chadd Scott: “A wedding. That’s both, right? “
Here’s what ESLS members are following:
Matt Buser: “ATL Braves and graduating from law school!!”
I will be following Braves v. Phillies and Heat v. Bulls. Can’t get away from the White Hot Heat Playoffs down here! Hope your weekends are great. Enjoy your games, races, and time with family and friends.
It’s another great Weekend Outlook! Thank you to everyone who contributed throughout the day as I asked our friends on Twitter what they’re following this weekend in sports & entertainment. Here are the responses:
David Schwab: “Pay per view buys of boxing, NBC horse racing coverage, Mother’s Day promotions”
J.W. Cannon: “Wife is from Kentucky. I’ll be surrounded by big hats this weekend.”
David Canter: “travel day to pitch possible new clients” & “Chelsea Manu game”
Jay Acunzo: “I’m following my Boston friends around town to make sure they don’t do anything crazy after the Heat go up 3-0″
Edwin Mejia: “NHL and NBA playoffs”
Ralph Cindrich: “Not sure what I am following yet if anything. Family event. Golf? Hate it!”
Claire Zovko: “NBA Playoffs. The White Hot Heat.”
Eric Tomasini: “Pacquiao over Mosely, Celtics over Heat, Bruins and Sharks sweep”
Dwayne Watts: “NBA & Kentucky Derby!”
Craig Moore: “Little League, 2 min of the Derby, and a mean game of washers”
Danny Webb: “NBA & Kentucky Derby – Whoever thought Uncle Mo would win the Derby is not very smart!!”
Joshua Boren: “Pacquiao vs. Sugar Shane, Kentucky Derby, LAvsNY MLS, NHL/NBA Playoffs (Go Wings!)”
Ben Sturner: “Derby + Pacquiao-Mosely”
Here’s what ESLS members are following:
Michael Rubenstein: “Obviously, NBA.. Then, Phillies.. Won 5 of last 6 games all vs. NL East.. Next 3 series: Braves, Marlins, Braves..”
Matt Buser: “ATL sports – go Hawks and Bravos! And of course, a little ent work here and there. Happy Friday!”
Jon Ellin: “NBA Playoffs! GO HAWKS! Also, Braves vs. Phillies. Great pitching match-ups all weekend!”
And me? I am following Atlanta’s sports teams this weekend. Big games for Braves v. Phillies and Hawks v. Bulls. Enjoy your games, races, and time with family! Treat your mothers nicely and have a great weekend!
Thanks for coming by to see another Weekend Outlook! As many of you know if you’ve been here before, this post is usually made on Friday. Unfortunately, studying for my Federal Income Tax exam got a bit in the way of my typical Friday duties! My sincerest apologies! Without further ado, here’s your Weekend Outlook where our friends on Twitter told us at @umesls what they’re following this weekend in sports & entertainment!
Joe Briggs: “royal wedding wagers!”
Craig Moore: “is avoiding the royal wedding a sport?”
David Canter: “NFL draft & new rules aka start (hopefully) of free agency”
Edwin Mejia: “NBA Playoffs and Bruins v. Flyers”
Drew Carr: “golf and phillies baseball, flyers hockey now that my magic (read:tragic) have been eliminated.”
Rusty Grant: “PGA/LPGA Tour and the Draft. Should be a great weekend for sports!”
Excel Sports: “Round 2 NBA playoffs action!”
Jay Acunzo: “Heat-Cs will be epic w/ Rondo playing so well & looking for any & all news on Bill Simmons’s new site. Big news for sports bloggers!”
Joshua Boren: “Red Wings/NHL/NBA 2nd round playoffs, MLS action, Dodgers saga.”
Jonathan Norman: “NFL Draft … And youth soccer!”
Here’s what ESLS members are following:
Michael Rubenstein: “NFL Draft first and foremost.. Eagles have a lot of picks and need to trade Kolb.. Phillies Mets.. NBA playoffs too”
Brandon Shore: “rest of the NFL draft, late rounds where great teams are built… if NFL free agency begins… and of course Heat/Celtics Game 1″
As for me, I’ll be watching the NBA playoffs and my Braves against the Cardinals. The Braves need to create some good news. Recently, bad news has been finding the team.
Sorry again for the delay in posting! Thank you to all the contributors for another fantastic edition of the Weekend Outlook. This is a great, great weekly post, and I always enjoy putting it together. I hope that you enjoy your games, family, and friends!