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Tiger Is Tweeting

November 17, 2010

Tiger Woods is now tweeting and gaining followers at a pretty fast clip. This should be a good case study in how to rehabilitate an image. LeBron has had success connecting with his followers, and Tiger should look to him and Kevin Durant in creating a good strategy to connect with fans. Durant is the standard for creating an online personality that makes people feel that they’re actually talking to him. On the other side of the spectrum is Tim Tebow whose Twitter account seems forced by someone who just decided to jump on the Twitter-craze without knowing how to use it or take advantage of it. It should be interesting to see what Tiger does with his new Twitter and Facebook accounts. He’s seen as a stiff, but he could change that perception.

– Jason

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