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Tom Brady To Endorse UGG Shoes

November 30, 2010

Tom Brady is the new spokesman for UGG shoes, a line owned by Deckers Outdoor. The CEO, Angel Martinez, claims that this deal will introduce men to the fact that UGG makes shoes for men as well as women. Tom Brady has done some “manly” endorsements in the past with Stetson, so this could be right up his ally. Brady seems to enjoy endorsements which allow him to have a rugged, man’s man look and this will allow him to repeat it – check out UGG’s site for men. Brady does a good job of recognizing an area where he can succeed in marketing and repeating it. He has his look and continues to cash in on it. It is a good lesson to athletes to hone an image and use it accordingly.

– Jason

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