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Tiger Expects To Be At The U.S. Open

May 17, 2011

Judging from his most recent tweet, Tiger Woods expects to be at the U.S. Open in mid-June. As always, the PGA will wait with anticipation to find out if he will be able to hit the course because the PGA is well aware that their ratings are very much influenced by Tiger’s presence. Check out the table below provided by The Nielsen Company which compares television ratings for PGA events in the 2007-2008 season to those from the 2008-2009 season. The ratings are from third and fourth rounds played by Woods in tournaments after the 2007-2008 season compared to the third and fourth rounds of tournaments that Woods was not able to play after the 2008-2009 U.S. Open. You’ll remember that during the 2008-2009 season, Tiger missed all tournaments after winning the U.S. Open and undergoing leg surgery.

The full article by The Nielsen Company can be found here.

These numbers are still relevant even though we’re in the 2010-2011 season as evidenced by the ratings from the past two Masters. According to Sports Media Watch, the final round of the Masters pulled in over 15 million viewers this year and over 16 million last year when Tiger made his comeback from personal issues. The 2007-2008 PGA Championship can be compared because it is a major tournament in the United States as opposed to the British Open which has diminished viewership because of the time change. In the PGA Championship, there were over 9 million viewers according to The Nielsen Company. Without Tiger the next year, viewership fell to just below 4 million. This is a big difference which the PGA hopes to avoid repeating.

As much as Tiger hopes to be back for the U.S. Open, it is probably true that the PGA wants him to be out there even more.

– Jason

One Comment leave one →
  1. May 17, 2011 9:53 am

    It is in golf’s best interest they find whatever medical resources are necessary to put the man back together and out on those fairways. People invested millions in development and construction of golf courses just because of him and he has elevated the game to a height the casual golf fan can actually see. I still find myself watching any event he might be close to winning on the final day. If not, no. Which means I ain’t seen much golf lately. I don’t think I am unique in my golf watching habits. Don’t watch unless he’s in the hunt. May be short-sighted and slighting other talent but he is…Tiger. Regardless of what you think of him, he’s still golf’s cash cow. I’m not a golfer for my own medical reasons but when he was in the zone, I sure wanted to be.

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